Session Type: The Future of Collectives and What Does “In House” NIL Really Require

In the rapidly evolving landscape of college athletics, the integration of student-athletes into the revenue-sharing model necessitates significant transformation within athletic departments. This workshop delves into the multifaceted challenges and opportunities presented by this shift, focusing on the critical elements required to manage a more professionalized athletic department front office. Topics will include: contract negotiations, athlete-revenue management, licensing and sponsorships, as well as operational adjustments and structural changes necessary within athletic departments to support these new responsibilities, including staffing, technology, and policy updates.