Democratize College Athletics

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Student Athlete NIL (SANIL) is the only agency of record dedicated solely to assisting brands, universities and student-athletes in navigating the new era of Name, Image and Likeness. By bringing to bear decades of experience in collegiate sports marketing, ubiquitous credibility among industry stakeholders, and a second-to-none understanding of the regulatory environment, our partners are assured that they enter the NIL space equipped with the knowledge, data and insights necessary to take full advantage of the greatest arbitrage opportunity in marketing history.

Title Partner

INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 4,000 collegiate and professional sports teams with a network of over 75,000 active users.

Impactful new features like the INFLCR Local & Global Exchange provide local and national companies with the ability to find, communicate with, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with streamlined reporting for
their institution and their personal tax returns.

Venue Partner

The Chick-fil-A College Football Hall of Fame is a 94,256 square-foot interactive experience located in the heart of Atlanta's sports, entertainment, and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive and engaging experience using a blend of historic college football artifacts and state-of-the-art multimedia exhibits. The National Football Foundation (NFF) established the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game’s greatest players and coaches as positive role models for future generations.

Official Social Network

Information Coming Soon!

Official Wealth Building Partner

As the Official ETF of the NCAA, Invesco QQQ is changing the way college students approach personal finance. Invesco QQQ believes it is more important than ever that student-athletes have access to sound financial resources that will help them avoid common money pitfalls and feel confident in their personal finance decision-making. Invesco QQQ is proud to support student-athletes both on and off the court with their free web-based game, “How Not to Suck at Money” – the Official Financial Education Program of the NCAA – that allows students to learn the skills and importance of budgeting, investing, choosing credit cards and so much more.

Official Athletic Wear and Human Performance Partner

lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit

Official Hotel Partner

At Omni, we strive to be more than just a place you stay, but a place you experience. For us, that means we’re committed to more than only meeting your expectations—but raising them. It all starts with each of our destinations thoughtfully invoking local flavor and offering exceptional service to make your stay unforgettable. From championship golf courses to award-winning spas, signature restaurants and striking views, our hotels and resorts offer everything and more. Whichever destination you choose, you’ll want to make your stay a permanent vacation.

Official Registration And Payment Processing Partner​

As the most trusted camp management software, CIRCUITREE SPORTS is here to help Athletic Departments, Coaches, and Student-Athletes optimize, automate, promote, and grow their NIL and camp / event registrations. Our innovative features, modern web design, secure payment processing, and intuitive platform will have you opening online registration in no time.

Foundational Partner

As a global leader in performance analysis technology, Hudl helps more than 200K sports teams—from grassroots to the pros—prepare for and stay ahead of the competition. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. 6M users across 40+ sports use Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, analytics, professional consultation and more.

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment."

The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 80 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors.

As the #1 best-selling tax preparation software, TurboTax is proud to support student-athletes in the new era of NIL. TurboTax provides online tax preparation services for people to do their own taxes or access experts to prepare and file taxes for them, helping people get the maximum refund they deserve. In 2022, TurboTax processed 47 million US tax returns and $113 billion in tax refunds. With NIL income comes a new responsibility for student-athletes to file their taxes and TurboTax is here to support all student-athletes in their tax filing journey. With the power of the TurboTax platform and our trusted experts, student-athletes can easily file federal and state income tax returns with 100% accuracy.

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.

A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically proven to offer significant health benefits to its users. CELSIUS is proud to support the inaugural NIL Summit during this monumental time in college athletics. Attendees can look forward to a day fueled by CELSIUS alongside unique onsite activations and insights into our upcoming College Marketing program as we work to empower students to tackle the abundance of opportunities that come after graduation. Through hands-on marketing experience, the program aims to establish, support, and prepare college athletes and students alike. CELSIUS is eager to continue educating consumers through in-person engagement, ultimately setting the foundation to further partnerships with student-athlete influencers and organizations.

Supporting Partners

Our purpose is to “Inspire, Enable and Celebrate the Academic Journey”. For over 150 years, we have been doing just that by bringing together affordable educational content, products and technologies to prepare learners and educators, term after term. Follett manages all formats of affordability programs at more than 1,100 campuses in North America, resulting in lower costs and better access to learning materials. We are proud to serve as a trusted partner that fosters higher student success rates and influences positive outcomes.

Atlanta-based Chick-fil-A, Inc. is a restaurant company known for the Original Chick-fil-A Chicken Sandwich and signature hospitality. Represented by more than 170,000 Team Members, Operators and Staff, Chick-fil-A restaurants serve guests freshly prepared food at more than 2,700 restaurants in 47 states, Washington, D.C., Puerto Rico and Canada. The family-owned and privately held restaurant company was founded in 1967 by S. Truett Cathy and is committed to serving the local communities in which its franchised restaurants operate.

Brinx.TV, founded by John Brenkus, Creator of Sport Science, helps NIL Collectives and their fans, athletes, and communities bring to life network quality programming that leads to greater fan engagement, revenue generation, and brand value. Ultimate Next Gen Interactive Platform that connects content, commerce and community.

OpenLocker builds highly engaged fan communities for colleges and universities to increase student-athlete NIL earning potential and open doors to additional opportunities through innovative collectibles and strategic partnerships. To fulfill its mission of putting the athletes first in this new era of NIL, OpenLocker pays them a majority of the revenue generated from sales of their collectibles enabling fans to directly support their favorite student-athletes. The company’s proprietary FanTech platform is designed to connect and engage fans, athletes, local merchants and national brands with digital technology.

Manatt aims to be a trusted partner for colleges and universities, brands, student-athletes and collectives as they navigate the evolving NIL landscape and regulatory environment. We offer NIL policy development, risk analysis, deal structuring/negotiation, group licensing, IP counseling, and brand strategy services that promotes a healthy, transparent and efficient NIL ecosystem. Our team helps institutions evaluate existing regulatory compliance measures and overall protection of the school and student-athletes while also counseling student-athletes, administrators and collectives on navigating and maximizing emerging NIL opportunities. Manatt is nationally recognized for structuring innovative sponsorship and endorsement deals for talent, and with that, we can help student-athletes structure NIL deals that balance the demands of being student-athletes with monetizing their celebrity and social influence, with an eye toward achieving long-term goals beyond their college careers.

ONIT Athlete is focused on trading cards and a few other products that we make, but our company at its core is really about advocating for college athletes and administrations to structure deals for athletes that are better than the current deals being structured for NIL deals involving physical products. I think we have a powerful message to share with administrators, athletic departments, college athletes, player agents, collectives, and NIL related companies.

Imagn is a leading source of sports photography for brands and student-athletes looking to license photos for commercial and editorial use. Powered by 300+ sports photographers from USA TODAY Sports Images and the vast resources of the USA TODAY Network, Imagn's photos capture the biggest moments throughout college sports. Imagn is an officially licensed source of photos for NIL use across 250+ universities nationwide.

Advance is the only unbiased industry expert that provides full protective education for both NIL and life beyond sports. Our robust DDMC curriculum: Decision-Making, Due Diligence, Money and Contracts prepares student-athletes for success along with the challenges and responsibilities of maximizing their full NIL potential. Our unique athlete pedagogy and process-driven methodology engages student-athletes in a way that they can understand and immediately apply protective tools to real-life, for the rest of their lives. Our automated intelligence (AI) driven due diligence technology allows student-athletes to protect themselves from potentially risky people or companies while applying learned due diligence processes.

Miller Nash is a nationally recognized, industry-focused law firm with offices throughout the West. Our sports, entertainment, and media team includes former D-1 collegiate athletes, agents, and in-house counsel who understand the way clients in the space operate. Our attorneys advise NIL collectives, educational institutions, professional sports teams, agencies, management companies, amateur and professional athletes, entertainment venues, content creators, talent managers, and other individuals and businesses in the sports, entertainment, and media industries.

Blank Rome is an Am Law 100 firm with 14 offices and more than 600 attorneys and principals who provide a full range of legal and advocacy services to clients operating in the United States and around the world. Our professionals are widely recognized for their leading knowledge and experience across a broad spectrum of industries, as well as their dedication to diversity and inclusion initiatives and pro bono work. But what really sets us apart is our investment in client relationships—our unwavering commitment to understanding their businesses, the around-the-clock access we provide, and our nimble and customized delivery of services. We treat your goals, ideas, and objectives as our own and fight fiercely for resolutions that are in your best interest. This promise goes deeper than words. It is our creed, adopted and held true at all levels, starting at the very top.

While the old-fashioned way of getting an autograph won't disappear, virtual autograph sessions are certainly on the horizon. DigiSign is the new wave of fan experiences that has transformed the routine athlete autograph moment into a live, dynamic, virtual engagement that – following a highly personalized interaction – leaves fans with a one-of-a-kind and authenticated digital signature collectible. This creates an entirely new type of ticketed encounter between fans and stars, and takes a unique approach to the antiquated industry of collectibles and autographed memorabilia. DigiSign allows athletes to easily meet with fans, sign autographs, and create personalized events that are extremely scalable and easy to activate. What’s more, these events can be directly promoted on their social channels. With DigiSign, the opportunities are endless to build your brand and grow your fan audience.

UniWorld Group (UWG) is the longest-standing, full-service, multicultural advertising and marketing agency in the United States. A thought leader in creativity, inclusion, and innovation, UWG has carved its legacy in the communication space for more than fifty years by connecting brands to multicultural audiences beyond the construct of race and ethnicity. UWG is a minority-owned, woman-led strategic partner of the WPP network.