Maximizing Student-Athlete Impact Beyond The Game

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Student Athlete NIL (SANIL) is the only agency of record dedicated solely to assisting brands, universities and student-athletes in navigating the new era of Name, Image and Likeness. By bringing to bear decades of experience in collegiate sports marketing, ubiquitous credibility among industry stakeholders, and a second-to-none understanding of the regulatory environment, our partners are assured that they enter the NIL space equipped with the knowledge, data and insights necessary to take full advantage of the greatest arbitrage opportunity in marketing history.

Title Partner

Influencer, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The Influencer athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. Influencer works with more than 4,000 collegiate and professional sports teams with a network of over 75,000 active users.

Impactful new features like the Influencer Local & Global Exchange provide local and national companies with the ability to find, communicate with, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with streamlined reporting for
their institution and their personal tax returns.

Venue Partner

The Chick-fil-A College Football Hall of Fame is a 94,256 square-foot interactive experience located in the heart of Atlanta's sports, entertainment, and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive and engaging experience using a blend of historic college football artifacts and state-of-the-art multimedia exhibits. The National Football Foundation (NFF) established the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game’s greatest players and coaches as positive role models for future generations.

Official Financial Education Partner

Robinhood Markets, Inc demonstrates our commitment to democratizing finance for all through meaningful community engagement and innovative social impact with a diverse spectrum of mission-aligned people and organizations. One such program, Robinhood Money Drills, is a financial education program for students and student athletes that aims to close the knowledge gap for this community as they navigate between scholarships, sponsorships, stipends, and the recent Name, Image, and Likeness (NIL) rule changes. By providing resources and support to universities, Robinhood Money Drills empowers athletes to learn the fundamentals of financial management while still in school.

Official Athletic Wear and Human Performance Partner

lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit

Official Hotel Partner

At Omni, we strive to be more than just a place you stay, but a place you experience. For us, that means we’re committed to more than only meeting your expectations—but raising them. It all starts with each of our destinations thoughtfully invoking local flavor and offering exceptional service to make your stay unforgettable. From championship golf courses to award-winning spas, signature restaurants and striking views, our hotels and resorts offer everything and more. Whichever destination you choose, you’ll want to make your stay a permanent vacation.

Foundational Partner

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment."

As the #1 best-selling tax preparation software, TurboTax is proud to support student-athletes in the new era of NIL. TurboTax provides online tax preparation services for people to do their own taxes or access experts to prepare and file taxes for them, helping people get the maximum refund they deserve. In 2022, TurboTax processed 47 million US tax returns and $113 billion in tax refunds. With NIL income comes a new responsibility for student-athletes to file their taxes and TurboTax is here to support all student-athletes in their tax filing journey. With the power of the TurboTax platform and our trusted experts, student-athletes can easily file federal and state income tax returns with 100% accuracy.

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.

Advance NIL (ADVANCE) is an industry leader in NIL education, athlete protection (ANSBC) and athlete development. Since 2019, ADVANCE has impacted over 40,000 athletes across pro sports, college and high school athletics through unbiased real-world practical programs. Their online education platform, NIL Academy, offers access to courses spanning key topics including Financial Management, Taxes, Contracts, Collectives, Camps/Clinics and more.

A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically proven to offer significant health benefits to its users. CELSIUS is proud to support the inaugural NIL Summit during this monumental time in college athletics. Attendees can look forward to a day fueled by CELSIUS alongside unique onsite activations and insights into our upcoming College Marketing program as we work to empower students to tackle the abundance of opportunities that come after graduation. Through hands-on marketing experience, the program aims to establish, support, and prepare college athletes and students alike. CELSIUS is eager to continue educating consumers through in-person engagement, ultimately setting the foundation to further partnerships with student-athlete influencers and organizations.

Supporting Partners

Brinx.TV, founded by John Brenkus, Creator of Sport Science, helps NIL Collectives and their fans, athletes, and communities bring to life network quality programming that leads to greater fan engagement, revenue generation, and brand value. Ultimate Next Gen Interactive Platform that connects content, commerce and community.

Morgan Stanley Global Sports & Entertainment is a highly specialized division of Morgan Stanley Wealth Management dedicated to serving the unique and complex needs of athletes, entertainers, creators and top professionals in the sports and entertainment industry. The division consists of over 300 Financial Advisors with the Global Sports & Entertainment Director/Associate Director designation, as well as the NFLPA Registered Institutional Player FA designation, several of whom are former professional and collegiate athletes. Launched in 2014, this year marks the tenth anniversary of the Morgan Stanley Global Sports & Entertainment business. For more information, please visit

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 41 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit

Meta, formerly known as Facebook Inc., is a multinational technology company that owns and operates Facebook, Instagram, Threads, and WhatsApp among other products and services. Meta's mission is to "Give people the power to build community and bring the world closer together."

Nucleus is an all-in-one, turnkey content platform that optimizes universities for creators. Nucleus equips universities with the physical and digital tools their students, faculty and partners need to efficiently produce, create and distribute content. Nucleus’s solution increases brand awareness, engagement, and revenue. The Nucleus app has over 2,000 users with a collective audience of over 40 million, including renowned professionals, athletes, influencers, and top brands. Nucleus has hosted more than 5,000+ Creators at its locations, events and activations. Nucleus was featured in major media news outlets and partnered with one of the world's leading audio innovators. Whether you're interested in short-form or long-form content, podcasting, live streaming, or more, Nucleus is designed to bring your creative ideas to life. INNOVATE. EMPOWER. CREATE.

The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 95 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors.

Trend Athletes is a full-service sports marketing agency, who believes in the power of authentic storytelling. We work closely with our clients to understand their unique needs and objectives, ensuring each partnership aligns with their core values and vision. Whether through social media campaigns, brand endorsements, or community engagement initiatives, we strive to amplify athletes' voices while driving brand growth and loyalty.

A Boise, Idaho-based design, print and marketing company, ONIT Athlete is working to become the preeminent trading card, collectible and fan engagement brand for collegiate athletes and college sports fans. ONIT Athlete creates revenue-producing opportunities for all athletes and an affordable entry point for all of their supporters, including the next generation of fans and athletes. To date, ONIT Athlete has issued more than $2 million in royalty payments to college student-athletes for the use of their name, image and likeness in conjunction with officially-licensed trading cards and other high-quality print merchandise and collectibles. ONIT Athlete has set goals of working with 10,000 student-athletes during the 2024-25 academic year and paying more than $7 million in royalties to those athletes.

Blanka helps athletes start their very own beauty and wellness lines in under 5 minutes. Our easy-to-use app allows you to choose from hundreds of high-quality, cruelty-free products, order samples, and use our logo visualizer to see your brand come to life in one click. With ZERO MINIMUM order quantity, anyone can start their brand with ZERO RISK! Blanka's app integrates with your online store so we can take care of customer orders, while you focus on content creation and sales.

Atlanta-based Chick-fil-A, Inc. is a restaurant company known for the Original Chick-fil-A Chicken Sandwich and signature hospitality. Represented by more than 170,000 Team Members, Operators and Staff, Chick-fil-A restaurants serve guests freshly prepared food at more than 2,700 restaurants in 47 states, Washington, D.C., Puerto Rico and Canada. The family-owned and privately held restaurant company was founded in 1967 by S. Truett Cathy and is committed to serving the local communities in which its franchised restaurants operate. (AO) is the players association for college athletes. empowers member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways. impacts athletes to impact the world.

Green and Spiegel is one of the world’s oldest immigration law practices with over 50 years of experience assisting a diverse global clientele. The firm offers a full range of United States immigration services for employers, temporary workers, individuals and their families. Whether you are migrating to work, to join your family, as an investor/entrepreneur, or seeking new opportunities, Green and Spiegel can help. If you are an employer who needs an expert to manage your global mobility needs, Green and Spiegel has the depth and breadth of expertise to provide your business with immigration support to ensure global mobility program that operates smoothly and efficiently.

Passes is a platform designed specifically for athletes and creators to equip them with innovative tools to directly engage with fans and transform their personal brand into a lucrative business. Renowned athletes like Livvy Dunne and Shaquille O'Neal, along with university collectives such as the Texas One Fund, leverage Passes to monetize their Name, Image, and Likeness (NIL). Fans can directly support their favorite athletes while enjoying exclusive digital and real-life experiences.

Roots a fast-casual salad and grain bowl restaurant with 13 locations throughout Virginia, Maryland, North Carolina, Delaware, Pennsylvania, and Ohio. Roots believes people should feel good about what they’re eating: eating naturally and eating great should be one and the same. But more than food, Roots is an optimistic approach to eating - one that energizes our customers and engages our employees. We want to make a natural lifestyle fun, easy, and supportable, so the benefits of eating fresh food can be felt by everyone, every day.

Baynes and Baker, where sartorial excellence meets modern sophistication. Established in 2015 in Vancouver's fashion district, we've been crafting exceptional suits for discerning gentlemen ever since. In New York City, our flagship store exudes elegance in Manhattan's heart. At Baynes and Baker, we offer personalized service and attention to detail, ensuring an unparalleled shopping experience. Join us in experiencing timeless style and unparalleled craftsmanship.

Outshine Talent is a boutique talent management firm representing a diverse portfolio of digital creators, entrepreneurs, musicians, athletes, and more. With deep industry knowledge and connections, we have a passion for guiding, advising, creating community, and shaping personal brands for our talent. We offer our clients a strategic 360-degree management experience across social media, brand sponsorships, industry access, growth initiatives, and tech to become global brands.

Launching this Summer, booster is a revolutionary NIL platform transforming the way fans and donors connect with student-athletes. The first of its kind, booster empowers athletes by allowing them to create and share exclusive content, including photos, videos, live streams, direct messages, shared-screen gaming, and chat, while also selling unique merchandise. This inclusive and equitable NIL solution provides unparalleled transparency for donors, enabling them to support their favorite athletes directly. booster is fandom, fully evolved.

Honey Stinger sweetens the burn for more than 1,500 pro and college athletic teams—plus countless individuals, youth athletes and fitness enthusiasts. Honey Stinger’s great tasting, convenient products – which include waffles, bars, chews, gels, and hydration powders – help users prepare, perform, and recover so they are always at their best. Based in Steamboat Springs, Colorado since 2001, Honey Stinger products can be found nationwide across all retail channels and online at

Imagn is a leading source of sports photography for brands and student-athletes looking to license photos for commercial and editorial use. Powered by 300+ sports photographers from USA TODAY Sports Images and the vast resources of the USA TODAY Network, Imagn's photos capture the biggest moments throughout college sports. Imagn is an officially licensed source of photos for NIL use across 250+ universities nationwide.

Miller Nash is a nationally recognized, industry-focused law firm with offices throughout the West. Our sports, entertainment, and media team includes former D-1 collegiate athletes, agents, and in-house counsel who understand the way clients in the space operate. Our attorneys advise NIL collectives, educational institutions, professional sports teams, agencies, management companies, amateur and professional athletes, entertainment venues, content creators, talent managers, and other individuals and businesses in the sports, entertainment, and media industries.