Session Type: How Elite Brands Maximize Influencer ROI

How do the most respected brands in the world identify influencers that align with their values and ethos to produce authentic and impactful content? On this panel, you’ll hear both brand and agency perspectives on what it means to build long-term, mutually beneficial, partnerships with student-athlete influencers, as well as best practices to ensure authenticity and the creation of long-term value for all involved.