Session Type: Building An Authentic Brand

In the fast paced and distracted world of social media and influencer marketing, how do elite athletes and organizations grow their communities and maintain brand authenticity that ensures they stand out above the noise? In this intimate session, one of the sports world’s most respected brands – Under Armour – will be joined by celebrated athletes to discuss how connecting authentically starts with a commitment to discovering one’s mission, and living their values openly and transparently.