Session Type: Best Practices For Operating An Elite NIL Program
The college athletics’ arms-race has entered a new era, in which universities must now recruit student-athletes not only with the allure of both an elite academic and athletic experience, but also a first-class opportunity to maximize one’s NIL value. From personal brand coaches to podcast studios, many schools have spared no expense when it comes to their menu of NIL offerings. But what really matters when trying to help student-athletes make the most of their time off the field and court? A panel of leading administrators whose schools have all taken unique approaches to answering this question will discuss their learnings and best practices on making a real impact in NIL.