Session Type: Leveraging Influence To Create Change
Perhaps the greatest power influencers wield is the ability to help bring attention to the causes they believe in. Their audiences aren’t just made up of followers – they represent a passionate fanbase that hangs on to their every post. Nonprofits that align with athletes can tap into that fandom and reach both broad and hyper niche audiences interested in supporting their mission. In this session, brands and non-profits will help educate student-athletes on how to leverage their audience to drive awareness, increase credibility, and maximize social impact beyond the playing field.