Democratize College Athletics

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Student Athlete NIL (SANIL) is the only agency of record dedicated solely to assisting brands, universities and student-athletes in navigating the new era of Name, Image and Likeness. By bringing to bear decades of experience in collegiate sports marketing, ubiquitous credibility among industry stakeholders, and a second-to-none understanding of the regulatory environment, our partners are assured that they enter the NIL space equipped with the knowledge, data and insights necessary to take full advantage of the greatest arbitrage opportunity in marketing history.

INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 4,000 collegiate and professional sports teams with a network of over 75,000 active users.

Impactful new features like the INFLCR Local & Global Exchange provide local and national companies with the ability to find, communicate with, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with streamlined reporting for
their institution and their personal tax returns.

The Chick-fil-A College Football Hall of Fame is a 94,256 square-foot interactive experience located in the heart of Atlanta’s sports, entertainment, and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive and engaging experience using a blend of historic college football artifacts and state-of-the-art multimedia exhibits. The National Football Foundation (NFF) established the Hall in 1951 to stand as one of the nation’s premier sports shrines, immortalizing the game’s greatest players and coaches as positive role models for future generations.

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Official Financial Education Partner
As the Official ETF of the NCAA, Invesco QQQ is changing the way college students approach personal finance. Invesco QQQ believes it is more important than ever that student-athletes have access to sound financial resources that will help them avoid common money pitfalls and feel confident in their personal finance decision-making. Invesco QQQ is proud to support student-athletes both on and off the court with their free web-based game, “How Not to Suck at Money” – the Official Financial Education Program of the NCAA – that allows students to learn the skills and importance of budgeting, investing, choosing credit cards and so much more.

Wasserman is a partner to the world’s most iconic athletes, artists, brands, properties and talent in sports, entertainment, and culture. Our purpose is to transform the businesses and careers of our clients.

Wasserman’s elite talent representation practice encompasses athletes, broadcasters, coaches, sport executives and influencers who play integral roles across every major global sport, spanning six continents.

Campus Legends is the premier NFT marketplace and community in college athletics. Co-Founded by Tim Tebow and exclusive partner of the Heisman Trust, Campus Legends serves as a bridge between college sports and crypto, providing a way for fans to connect with their favorite teams and athletes in exciting, new ways and participate in fandom that pays. The company collaborates with colleges, athletes and media rights holders to create NFTs that showcase and increase the value of their IP. On the NIL front, Campus Legends works directly with student-athletes to help build their brands and monetize their NIL in a simple and exciting way, collaborating with the athlete on artwork and unlock features in an approach that creates a deeper level of engagement and ownership in the product for the athlete.
Official Human Performance Partner
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better.
At Omni, we strive to be more than just a place you stay, but a place you experience. For us, that means we’re committed to more than only meeting your expectations—but raising them. It all starts with each of our destinations thoughtfully invoking local flavor and offering exceptional service to make your stay unforgettable. From championship golf courses to award-winning spas, signature restaurants and striking views, our hotels and resorts offer everything and more. Whichever destination you choose, you’ll want to make your stay a permanent vacation.
As the most trusted camp management software, CIRCUITREE SPORTS is here to help Athletic Departments, Coaches, and Student-Athletes optimize, automate, promote, and grow their NIL and camp / event registrations. Our innovative features, modern web design, secure payment processing, and intuitive platform will have you opening online registration in no time.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.
A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically proven to offer significant health benefits to its users. CELSIUS is proud to support the inaugural NIL Summit during this monumental time in college athletics. Attendees can look forward to a day fueled by CELSIUS alongside unique onsite activations and insights into our upcoming College Marketing program as we work to empower students to tackle the abundance of opportunities that come after graduation. Through hands-on marketing experience, the program aims to establish, support, and prepare college athletes and students alike. CELSIUS is eager to continue educating consumers through in-person engagement, ultimately setting the foundation to further partnerships with student-athlete influencers and organizations.
Advance is the only unbiased industry expert that provides full protective education for both NIL and life beyond sports. Our robust DDMC curriculum: Decision-Making, Due Diligence, Money and Contracts prepares student-athletes for success along with the challenges and responsibilities of maximizing their full NIL potential. Our unique athlete pedagogy and process-driven methodology engages student-athletes in a way that they can understand and immediately apply protective tools to real-life, for the rest of their lives. Our automated intelligence (AI) driven due diligence technology allows student-athletes to protect themselves from potentially risky people or companies while applying learned due diligence processes.
A growing licensing, marketing, and multimedia powerhouse, OneTeam launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), and RedBird Capital Partners to maximize the collective value of athletes’ rights across group licensing, marketing, media and investing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U.S. Women’s National Team PA, WNBPA, U.S. Rugby PA and the LCSPA. OneTeam also has several collegiate partnerships that include Altius Sports Partners, Fanatics, INFLCR, Opendorse, Panini America and The Brandr Group.
Bonfire is a full service ecommerce platform that provides a risk-free way for student-athletes to build a brand through merchandise. Student-athletes can create their own custom designs on Bonfire and sell those designs on a wide variety of products. Student-athletes keep 100% of the profits, pay no hidden fees or inventory costs, and set their own retail prices. Bonfire handles all of the production and order fulfillment – student-athletes simply promote their merchandise to their fans and profit on every sale.
Founded in 2014, BreakingT helps fans connect to the players and teams they love by commemorating the best moments in sports with real-time fan apparel and other licensed products. We’ve partnered with over 70 professional sports teams and major collegiate athletic programs, and work directly with star athletes on limited edition launches.
Miller Nash is a nationally recognized, industry-focused law firm with offices throughout the West. Our sports, entertainment, and media team includes former D-1 collegiate athletes, agents, and in-house counsel who understand the way clients in the space operate. Our attorneys advise NIL collectives, educational institutions, professional sports teams, agencies, management companies, amateur and professional athletes, entertainment venues, content creators, talent managers, and other individuals and businesses in the sports, entertainment, and media industries.
While the old-fashioned way of getting an autograph won’t disappear, virtual autograph sessions are certainly on the horizon. DigiSign is the new wave of fan experiences that has transformed the routine athlete autograph moment into a live, dynamic, virtual engagement that – following a highly personalized interaction – leaves fans with a one-of-a-kind and authenticated digital signature collectible. This creates an entirely new type of ticketed encounter between fans and stars, and takes a unique approach to the antiquated industry of collectibles and autographed memorabilia. DigiSign allows athletes to easily meet with fans, sign autographs, and create personalized events that are extremely scalable and easy to activate. What’s more, these events can be directly promoted on their social channels. With DigiSign, the opportunities are endless to build your brand and grow your fan audience.
Influential U is the industry leader in NIL influencer marketing campaigns. Influential U helps grow and shape the student-athlete community through its data-driven insights platform, building out name, image, and likeness campaigns, from start to finish, ensuring compliance within NCAA, state, and school guidelines. As a subsidiary of Influential, the largest influencer marketing company in the world, Influential U leverages its parent company’s extensive network of Fortune 500 brands to source campaigns and optimizes them toward real-world business outcomes, using audiences and social listening, to inform decisions.

X2 Performance was born in the locker rooms of some of your favorite Professional and College sports teams. These elite athletes recognized something well before X2 was ever sold on the shelf of your local CVS, Subway or Convenience store. X2 is an energy drink that properly fuels the “engine” that is your body for optimal performance with no jitters and most importantly, no crash. The ingredients are clean & simple and each work together to provide long-lasting energy. Now, as we continue to introduce X2 to “Everyday Athletes” throughout the country, you can experience X2’s unique clean, healthy, non-carbonated formula to fuel your training and competition. Whether you are training for a 5k or Half-Marathon or powering through that strength training session in the gym, X2 has you covered.

Game Plan’s software and services integrate eLearning, employer solutions, and sponsored education for competitive athletics organizations. Since 2016, Game Plan has become the most widely used education and development platform for high school, collegiate, and professional athletics departments. Our mission remains steadfast – guide 100% of athletes through 100% of their journey.
UniWorld Group (UWG) is the longest-standing, full-service, multicultural advertising and marketing agency in the United States. A thought leader in creativity, inclusion, and innovation, UWG has carved its legacy in the communication space for more than fifty years by connecting brands to multicultural audiences beyond the construct of race and ethnicity. UWG is a minority-owned, woman-led strategic partner of the WPP network.
Founded in 2000, Atlanta based MELT is one of the nation’s leading sports marketing agencies. The agency’s work includes more than two decades of representing The Coca-Cola Company activation of 17 consecutive Final Fours, 7 seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. MELT has also won a collective 20 industry awards since 2017, including: CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, and Chief Marketer’s Top 200 Agencies.
ESPORTSU the Esports arm of Collegiate Sports Management Group represents media, sponsorship, licensing, NIL and/or MMR rights for 3,000+ academic institutions, from high schools to two- and four-year colleges and Universities, to support recruitment, student life, and career opportunities.Through strategic alliances, we create revenue share models focused on the commercialization of esports assets through content creation and monetization, media rights, data aggregation, events, and community. ESPORTSU created and established the Collegiate Esports National Competition (CENC), a multi-region event series that brings together the best of collegiate esports conferences, leagues, and schools.